How We Skyrocketed a Swedish E-com Site
From 119K to 446K Impressions and 8.4K to 15.4K Clicks in Just 6 Months
When this mid-sized Swedish e-commerce brand reached out to us in late 2024, their organic visibility was almost non-existent — with only branded keywords ranking and no content strategy in place. Despite having a well-built Shopify store and decent product pages, they lacked informational content, an internal linking structure, and backlinks from relevant sites.
Our team executed a 3-phase strategy to turn that around. We began by clustering high-potential Swedish-language keywords based on search intent. Using these clusters, we launched 100 new informational pages — blogs and guides that not only attracted long-tail traffic but also internally linked to product and category pages, reinforcing topical authority. At the same time, we improved technical SEO by fixing meta tag duplication, optimizing sitemap structure, and enhancing site navigation and schema setup.
Within just six months, the results were dramatic. Impressions jumped from 119,000 to 446,000 (+275%), while clicks rose from 8,410 to 15,400 (+83%). As the content hub gained traction, internal authority flowed naturally to key product pages — giving them visibility they had never achieved before.
We’re now entering Phase 2, focused on optimizing every product page for on-page SEO and launching a backlink campaign to solidify the site’s authority. With this foundation in place, the brand is forecasted to 3–4× its traffic again over the next six months — setting the stage to dominate its niche in Sweden.
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