One Page, 7X More Clicks Than the Homepage?
How This SEO Landing Page Dominated in Google
Most websites expect their homepage to lead the pack in terms of organic traffic. But in this case, a strategic content page built around a targeted keyword and user intent drastically outperformed the homepage — delivering over 7X more clicks and 6X more impressions. This result didn’t happen by accident. It was the outcome of precise keyword targeting, topical authority, and SEO-focused content design.
Niche
Beauty & Nails E-commerce Store
Focus
SEO Strategy
Metrics
7X More clicks
Date
April 2025
Most ecommerce stores rely on their homepage to be the primary driver of organic traffic. But for this beauty and nails brand, one strategically designed landing page changed everything. By focusing on a high-intent keyword and crafting content around user intent, the page delivered 3,895 clicks compared to just 463 on the homepage — a 740% increase. Impressions followed a similar trend, growing by 634% over the homepage. This wasn’t just a small win — the landing page completely dominated.
We created a dedicated SEO landing page targeting the high-intent keyword “randiga naglar” (striped nails). The page was tailored to match the user’s intent with relevant visuals, concise copy, and product listings directly tied to the search. We optimized every on-page element — from headers to image alt text and meta descriptions — and added semantically related terms to improve topical depth. Internal links from key product and category pages were added to support discoverability and authority. Finally, we ensured a clean technical foundation, with fast mobile performance, schema markup, and optimized URL structure to help the page index and rank fast.
Unlike the broad focus of a homepage, this page was laser-focused on one trending, visual, and high-converting keyword. It aligned with user intent, delivered real value, and was technically sound — the perfect SEO trifecta.
We’re rolling out a similar strategy across other high-intent beauty topics, applying the same EcomSEO framework to replicate this success across the client’s product catalog.
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