How We Grew Keyword Rankings by +987%
for a Dutch Health Brand (Without Paid Ads!)
This ecommerce health brand operating in the Dutch market partnered with us in early 2024 to scale their organic visibility. The brand was already experiencing moderate traffic and had a functional Shopify store, but their organic performance had plateaued due to a lack of technical SEO optimization, thin content, and minimal keyword strategy.
Niche
Health Industry
Focus
Keywords Rankings
Metrics
+987% in keywords rankings
Date
March 1, 2024 → March 31, 2025
At the beginning of our collaboration in March 2024, the site ranked for just 159 keywords and had minimal exposure in Google SERPs.
Over the course of 12 months, we helped transform their presence in search. The brand’s tracked keywords surged from 159 to 1,729 — a +987% increase. Page 1 rankings (positions 4–10) grew by 715%, while Page 2 rankings exploded by 1,450%. Mid-tier (21–50) and longtail (51–100) rankings increased by 2,788% and 687%, respectively. SERP feature appearances jumped from 11 to 285 — up by over 2,490%.
We achieved this through our Topical Authority Boost (TAB) strategy. First, we developed comprehensive content clusters targeting hundreds of health-related mid- and long-tail keywords. Then, we tackled the technical side — optimizing internal linking, fixing broken tags, and improving crawlability and indexation.
On-page SEO was overhauled through precise optimization of meta titles, headers, and semantic structure. Structured data was implemented for products, FAQs, breadcrumbs, and reviews to unlock rich results. Finally, we built high-quality backlinks from health-focused domains via guest posts and strategic partnerships to boost authority and trust.
The website experienced nearly 11x growth in keyword presence, a 715% increase in Page 1 rankings, and a 2,490% increase in SERP feature coverage, including rich snippets and FAQs — all within 12 months. This created a steady influx of qualified, high-intent organic traffic with strong conversion potential.
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