250+ New Categories & a Clean Hierarchy
Ignited SEO Growth for This Dutch Lighting Store
This Netherlands-based ecommerce store specializing in lamps had a broad product range but was limited by poor SEO performance. A disorganized category structure, thin topical coverage, and crawl inefficiencies held back its potential. Despite solid inventory and a decent customer base, organic visibility remained low.
Niche
Energy
Focus
SEO Strategy
Metrics
Organic Traffic
Date
Q1 2025 vs Q1 2024
We overhauled the entire category hierarchy, introducing over 250 new SEO-optimized categories structured around lamp types, product features, and buyer search behavior. Redundant and underperforming pages were removed to avoid cannibalization, and a clean, scalable navigation system was put in place to improve crawlability and user experience.
Our team mapped Dutch long-tail keywords with clear commercial intent to each new category, optimizing content, metadata, and internal links across the board. We also implemented structured data to boost visibility in rich results and assigned every product to its correct category for better indexing.
Technical SEO upgrades included sitemap improvements, cleaned crawl paths, canonical tags, and a restructured internal linking strategy. To top it off, we built high-quality backlinks from trusted Dutch interior and lighting sites to strengthen domain and category authority.
The result? A significant jump in impressions, Page 1 keyword rankings, crawl efficiency, and topical relevance — all contributing to long-term growth and visibility in one of the most competitive retail categories.
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