From 37 to 1,529 Keywords in 6 Months
How This Swedish Ecom Brand Took Over Google
Back in May 2024, this Swedish ecommerce brand had minimal organic visibility. With just 37 keywords ranking — and only one in the top 10 — growth was flat. They had no content hub, no internal linking structure, and no backlink strategy. Our mission was to change that in under six months.
Niche
E-Com
Focus
SEO Strategy
Metrics
Organic Traffic
Date
November 1 2024 → April 30 2025
We began with a deep Swedish keyword clustering strategy, mapping over 250 search terms into five high-intent thematic clusters like hållbar skönhet and ekologisk kosttillskott. From there, we launched 100+ well-researched articles targeting long-tail queries. These were tied together using over 300 contextual internal links pointing to relevant product and category pages — reinforcing authority site-wide.
To strengthen SEO foundations, we cleaned up technical issues (42 duplicate meta tags, sitemap inefficiencies, URL parameters) and implemented breadcrumb schema across articles and subcategories. The result was a surge in relevance and crawl efficiency.
In just six months, the brand jumped from 37 to 1,529 total keywords (+4,035%). Page 1 rankings increased from just 1 to 87, and 53 keywords now appear in SERP features. Clicks rose from 8.4K to 15.4K (+83%) and impressions from 119K to 446K (+275%).
By moving from 37 to over 1,500 ranked keywords in just six months—and locking in 87 top-10 positions—this Swedish e-commerce brand has cemented its place in the market. With our next on-page and link-building push, we expect organic traffic to truly skyrocket.
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