This Norwegian Health Store Had 19 Keywords...
Now They Dominate Page 1
This Norwegian ecommerce health store came to us with minimal search visibility and a brand new content setup. Despite having a well-designed Shopify store, they had no keywords in the top 3 positions and very little existing content authority in the niche. Our goal was to change that — fast.
Niche
Health Industry
Focus
SEO Strategy
Metrics
+1,900% growth in keyword presence
Date
March 2024
When we began in March 2024, the site had just 19 tracked keywords and was nearly invisible in organic search.
Over the course of just 12 months, this Norwegian health brand went from virtually no search visibility to dominating key positions in Google’s search results. Starting with zero keywords in the top 3 positions, the site now ranks in the top 3 for 16 highly competitive health-related terms. Our SEO strategy generated a 5,200% increase in rankings on positions 4–10, significantly boosting their presence on the first page. Mid-tier rankings (positions 11–20) also surged by 3,050%, while deeper visibility across positions 21–50 grew by 1,500%. Even in the lower ranges (positions 51–100), we achieved an 850% increase, expanding the brand’s reach across long-tail and niche queries. As a result, the site also gained 46 valuable SERP features — including featured snippets and rich results — which further enhanced its authority and click-through performance.
To drive this transformation, we applied our proven Topical Authority Boost (TAB) method — a comprehensive approach designed to build both content depth and technical strength. We began by developing a highly localized keyword map tailored to Norwegian health topics and consumer concerns. From there, we structured content hubs by creating keyword-focused category and subcategory pages, each supported by blog articles designed to answer real user intent. On-site SEO was thoroughly optimized — including internal linking structures, headers, and meta data — to enhance relevance and increase click-through rates. We also resolved technical SEO issues such as duplicate content and restructured the sitemap to ensure efficient crawling and indexing of new pages. Finally, we boosted the site’s authority through strategic link building, earning placements and dofollow backlinks from respected Scandinavian health blogs and directories.
Outcome - From near-zero visibility to hundreds of ranking keywords, this site achieved top 3 rankings for 16 core terms and exploded onto the Norwegian SEO scene with over 1,900% growth in keyword presence. Page 1 and Page 2 rankings are now stable and driving highly relevant organic traffic.
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