Clicks Up by +556% in 6 Months?
This Norwegian Brand Shows What's Possible with Smart SEO
This Norwegian ecommerce business came to us after plateauing in organic traffic and struggling to scale. With only modest visibility in local search and low domain authority, they were heavily reliant on paid traffic for conversions. We saw a big organic opportunity.
Niche
E-Com
Focus
SEO Strategy
Metrics
Clicks up +556%
Date
May 2024
This surge in search visibility and clicks positioned the brand to rely much less on ads — and start capturing high-intent traffic with strong ROI. In just six months, our SEO strategy led to a remarkable transformation — impressions jumped from 5,480 to 50,700 (+825%), and clicks increased from 265 to 1,740 — a +556% surge in organic traffic.
We executed a tailored Organic Growth Engine focused on three key areas. First, we created localized Norwegian content clusters designed around informational, commercial, and branded keyword intent. Second, we fixed technical SEO issues by optimizing the URL structure, improving page speed, and restructuring the sitemap for better crawlability. Third, we enhanced SERP visibility using product schema markup and built an internal linking strategy that passed authority across key pages.
To reinforce the site’s trust signals, we secured high-quality backlinks from relevant Nordic blogs and directories. As a result, the site started ranking month-over-month for mid- and long-tail keywords — positioning the brand for sustainable organic growth. As of May, the site is beginning to rank for competitive product terms in the Norwegian market and is expanding into Swedish with localized content.
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