From 23 to 267 Keywords
The Swedish SEO Explosion You Didn’t See Coming
This ecommerce brand launched into the Swedish health market in August 2024 with virtually no SEO visibility — only 23 organic keywords and no Page 1 rankings. Our mission was to build a sustainable SEO engine from scratch and drive traffic growth organically in a competitive niche.
Niche
E-Com
Focus
Organic Keywords
Metrics
23 - 267 Keywords
Date
August 17, 2024 → April 4, 2025
By April 2025, organic keyword rankings had exploded by over 1,060%. The brand went from 0 to 28 keywords on Page 1, 36 on Page 2, and 105 in mid-tier rankings (positions 21–50). Even longtail visibility improved dramatically, with 66 keywords ranking between positions 51–100. In addition, SERP feature appearances (such as FAQs and snippets) increased from 1 to 32 — expanding visibility across the results page.
This growth was powered by a Topical Authority SEO strategy tailored specifically to the Swedish market. We began with localized keyword research based on user intent and search behavior in Sweden. Then we built structured content silos around symptoms, treatments, and informational topics relevant to the target audience.
On-page SEO, internal linking, and clean technical optimization ensured that every page was indexable, relevant, and built to rank. Structured data was deployed to win SERP features, while strategic link-building from Nordic wellness domains helped raise domain authority and trust signals. As a result, the brand now owns visibility across the entire funnel — from informational searches to high-intent queries — setting the stage for continued growth, traffic, and conversions in the months ahead.
Many of the Page 2 and 3 keywords are now poised for quick wins. We’re doubling down on internal linking and building FAQ content to further accelerate entry into the Top 10.
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